Choosing Domain Names for Professional Sites: Six Guidelines
A professional or business site is one where the primary purpose
of the site is to facilitate business transactions. You can sell
items directly online or exclusively offline, but the result is
the same. You want customers to buy products and/or service directly
To create a domain name for this type of website here are a few
1. Shorter is better
2. Make the name easy to pronounce
3. Think long term
4. Stick to Categories and Topics
5. Do a trademark search
6. Always have a tag line
Shorter is better
If you want to make real money online, try to keep your domain
name as short as possible. In the online world, the choices of
where to shop and get information is overwhelming. A shorter name
will instantly be memorable. It is always easier to remember short
words and phrases. A shorter name is good for word of mouth advertising
online and offline. Customers can easily remember the the URL
and therefore theyre more likely to pass it on and return
to the website. The name will also stand out when it is printed
on brochures, business cards and other business collateral. Liz,
Dick, Kate, Feds are all examples of our incessant need to reduce
every term in the English language to three syllables or less.
Easy to Pronounce
If you want a short name, you must be very creative. To be creative
and strategic make sure that your domain name is easy to pronounce.
It is perfectly acceptable to create a name from scratch, but
it must sound like a real word when you try to say out loud. Any
three or four syllable term will do a long as it easily rolls
off the tongue. If you are at a loss for words, try writing a
description of your product or service on paper.
This is a very easy way to come up with those little words that
you can use without losing the meaning of what youre trying
to say. You can also use a dictionary and a thesaurus to come
up with additional words. You can also choose a longer word but
shorten it or use acronyms only. When you decide on a domain name,
say it out loud a few times. If it doesnt sound right, go
back to the dictionary and try again.
Think long term
You want a domain name that will last a very long time. If you
pick a name that is a slang term or too cutesy, you could find
yourself looking for a new name in a year or two. This is not
the best way to proceed. Once you build a certain level of online
success, the traffic will follow the domain name. You dont
want to mess with your brand and your online reputation with redirects
and we have moved notices. Online customer will buy,
but only if your site makes it convenient for them to do so. If
you dont see yourself using the same domain name three to
four years from now, get a new name before you set up your website.
Do a trademark search. If you build up your online business and
domain name, you dont want to find a court order ordering
you to give it up because it belongs to another company. Remember,
the traffic and therefore your sales will follow the domain name
to the new company.
To do a quick trademark search go to the United States Patent
and Trademark Office (http://www.uspto.gov) for domestic searches
and the International Trademark Association (http://www.inta.org)
for international searches. If your name is cleared, then consider
getting a trademark to protect your business.
Tag lines are the work horses of the marketing industry. An interesting,
professional tag line can bring you more word of mouth advertising
than you can ever buy from a search engine company. It will bring
your name into random conversations in newsgroups, newsletters
and casual conversations. This can help you save money on paid
advertising and create the ultimate viral marketing campaign without
very little effort.
Keep these six tips handy to brand your domain name and bring
in more site traffic.
About The Author
Syd Johnson is the Executive Editor of RapidLingo.com, Financial
Solutions Website. You can see more articles at http://www.rapidlingo.com.
This article may be freely distributed as long as the author's
bio is included with an active link to http://www.rapidlingo.com