Boca Raton, FL - A good rule of thumb with any "Do It Yourself" project is to be sure that you have all the tools you need to successfully complete the project. Should writing your marketing copy be any different? The answer is ABSOLUTELY not! "If your target market doesn't understand your message, they will not buy from you and will never become your customer. Plain and simple," explained Allison Nazarian, a noted copywriting and marketing expert. "Most small business people, entrepreneurs, coaches, consultants and VAs know that good copywriting is incredibly valuable and crucial to good business.
And many of these people and businesses want to or have to write their own copy. So I wanted to give them a great tool to implement and use immediately." Nazarian says that she wrote the book in response to what she saw as a lack of "DIY" copywriting resources currently on the market.
The principles and techniques presented in the book can be applied across all marketing media from web pages, brochures and ads to e-mail campaigns and direct mail pieces. "I always ask why good marketing and copywriting resources should be overly complicated or confusing," Nazarian said. "Read it, move forward in your marketing, make some changes and then re-visit the book again and again each time you need some guidance." Do-It-Yourself Copywriting Guaranteed to Ignite Sales & Explode Your Business can be downloaded at: www.getitinwriting.
Do-It-Yourself Copywriting Guaranteed to Ignite Sales & Explode Your Business can be downloaded at: www.getitinwriting.biz/landing_Do_It_Yourself_CopyWriting.html.